LinkedIn Ads management
LinkedIn Ads management for B2B lead generation
LinkedIn is the only platform where you can choose exactly which companies and job titles see your ads. It is expensive per click, which is why precision matters more here than anywhere else.
Some of the brands we've run paid media for
- Aurea Software
- AlertFind
- GoAnywhere
- BitBox
How we run LinkedIn Ads
A good fit if you are
- Companies with a clear ideal customer profile and a target account list
- Longer sales cycles where several stakeholders need to see the message
- Teams that tried LinkedIn, found it expensive and want a structure that pays back
Account and contact list targeting
We build audiences from your target account list, CRM contacts and matched company data, then layer job function and seniority so impressions go to the buying committee.
Audience hygiene
Audience expansion, the LinkedIn Audience Network and loose title matching are common budget leaks. We lock them down and exclude competitors, job seekers and existing customers.
Creative that earns attention
Thought Leadership ads, document ads and short video usually outperform polished brand banners. We test formats and angles on a fixed rotation and retire what fatigues.
Measurement beyond the form fill
With the Insight Tag, Conversions API and CRM matching, we report on which accounts engaged and which became opportunities, not only on cost per lead.
What the first 90 days look like
- Step 1
Define the audience
We turn your ideal customer profile into account lists, titles and exclusions.
- Step 2
Set up measurement
Insight Tag, Conversions API and lead sync into your CRM are configured.
- Step 3
Launch offers by funnel stage
Awareness, consideration and conversion campaigns each get a matching offer and format.
- Step 4
Rotate and refine
Creative, audiences and bids are reviewed weekly against qualified lead and pipeline data.
Included in every engagement
Conversion tracking and CRM feedback
Every stage from first click to closed deal is tracked and sent back to the ad platforms, so bidding learns from revenue.
Landing page strategy
Page recommendations that match message to search intent and are judged on lead quality as well as conversion rate.
Growth audits
A full review of your paid acquisition to find leakage, missed opportunities and quick wins.
LinkedIn Ads questions
What budget do we need for LinkedIn Ads?
LinkedIn clicks cost more than search or Meta, so we generally recommend at least $5,000 per month to reach a focused audience often enough to learn. Smaller budgets work when the audience is narrow, such as a named account list.
Should we use lead gen forms or send traffic to our website?
Lead gen forms usually produce more leads at a lower cost, while website conversions tend to be higher intent. We test both and judge them on qualified leads and opportunities, not on cost per lead alone.
What are Thought Leadership ads?
They are sponsored versions of posts from a person, such as a founder or subject expert, rather than from the company page. They typically earn higher engagement and are a strong fit for B2B awareness and consideration.
Other platforms we manage
Get a free LinkedIn Ads audit
We review your account structure, tracking and targeting, then show you where budget is being wasted and what to fix first.