ABM on LinkedIn, with enterprise account lists built in Apollo from the profile of closed-won deals
Audiences split by persona and seniority, so each buyer saw their own message
Remarketing across Google, Microsoft, LinkedIn, Meta, Capterra and Reddit, measured on pipeline, not form fills
In-house paid media, 2021 to 2023
HODL ATM
Bitcoin ATM network, local lead generation
Maryland, Virginia and Washington DC
34%
conversion rate
What we did
A dedicated search campaign for every ATM location, targeted to the area around it
Target CPA bidding managed location by location, so budget follows the machines that convert
Google Ads, Jul to Sep 2025
BitBox
Hardware crypto wallet (Shift Crypto)
US, UK, Switzerland and Germany
8.3x
return on ad spend
What we did
Brand, generic and competitor search split by market and by language (English and German)
Competitor campaigns going after larger wallet brands in a crowded, security-driven category
Performance Max on the product feed for the US and UK
Google Ads, Jul to Sep 2025
DockBoxes Unlimited
Marine and RV equipment: dock boxes and power pedestals
United States
4.9x
return on ad spend
What we did
Shopping and remarketing Shopping as the revenue core
Dedicated search campaigns per product line: marine power pedestals, RV pedestals, dock box covers
Brand and competitor campaigns kept separate so each is judged on its own numbers
Google Ads, Jun to Sep 2025
Operation Pinball
Pinball machine retailer
United States
14.5x
return on ad spend over 9 months
What we did
Campaigns split by product line: new releases, top brands and the rest of the catalog
Dynamic remarketing Shopping held to a 500% target ROAS
Google Ads, Jan to Sep 2025
Swipe for more
B2C cases
Smaller local accounts, run with the same discipline.
Noble Locksmith
Locksmith services, Santa Fe, New Mexico
+60%
Monthly leads in September vs the Jul to Aug average
$33
Cost per lead over the quarter
Separate campaigns for locksmith services and car key replacement, with a live bidding strategy A/B test.
Google Ads, Jul to Sep 2025
Liberty Balloon Company
Hot air balloon rides, Upstate New York
252
Leads in one quarter
$16.72
Cost per lead
Primary and secondary flying locations split into their own campaigns, plus brand protection. 15% conversion rate on 20% click-through.
Google Ads, Jul to Sep 2025
SaaS growth programs
Client names withheld.
Early-stage SaaS platform
Project management
MQL increase
340%
CAC reduction
27%
Time frame
90 days
Strategic keyword expansion and landing page optimization aimed at problem-aware prospects, which produced a significant lift in qualified demo requests.
Growing B2B SaaS company
Customer support
ROAS
4.3x
Lead quality
+46%
Time frame
6 months
A restructured account hierarchy and advanced audience targeting focused spend on enterprise decision makers in the target industries.
Established SaaS provider
Marketing automation
Cost per trial
-31%
Trial to paid
+18%
Time frame
4 months
Campaign messaging was tuned to the high value features that matter to the target audience, improving both conversion rate and retention.
Some of the brands we've run paid media for
Aurea Software
AlertFind
GoAnywhere
BitBox
Aurea Software
AlertFind
GoAnywhere
BitBox
In their words
“You make me feel that my money's being spent properly and not just being tossed out there.”
“A lot of the efforts that you're making are definitely giving us traction and sales growth opportunities.”
“The reason why I wanted to come back was I just respect exactly how he does things.”
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