Google Ads management
Google Ads management for B2B lead generation
Google is where your buyers go when the problem becomes urgent. We build accounts that show up for those searches, filter out everyone else, and teach the bidding algorithm what a good lead looks like using your own sales data.
Some of the brands we've run paid media for
- Aurea Software
- AlertFind
- GoAnywhere
- BitBox
How we run Google Ads
A good fit if you are
- B2B companies with a defined sales process and a deal size that supports paid search
- Teams getting lead volume from Google but not enough qualified opportunities
- Accounts where Performance Max or broad match is spending without clear return
Intent-first account structure
Campaigns are split by search intent and funnel stage, so budget follows the queries that produce opportunities. Competitor, category and problem-aware terms each get their own bids, ads and landing pages.
Search term and negative keyword control
Most wasted B2B spend hides in the search terms report: job seekers, students, consumers and support queries. We review terms on a fixed cadence and maintain shared negative lists so that waste does not come back.
Bidding trained on pipeline
We import qualified lead, opportunity and closed-won stages from your CRM as offline conversions. Smart Bidding then optimizes toward revenue signals instead of the cheapest form fill.
Ad copy that qualifies the click
Responsive search ads and assets are written to attract your ideal customer profile and discourage the rest. Pricing cues, company size and use case language do the filtering before you pay.
What the first 90 days look like
- Step 1
Audit
We review structure, search terms, conversion tracking and bidding, then size the waste and the upside.
- Step 2
Rebuild tracking
Conversions are cleaned up, enhanced conversions are enabled and CRM stages are connected.
- Step 3
Restructure and launch
New campaigns go live by intent tier with fresh ads, assets and landing page recommendations.
- Step 4
Optimize and scale
Weekly search term, bid and creative work, then budget moves toward what produces pipeline.
Included in every engagement
Conversion tracking and CRM feedback
Every stage from first click to closed deal is tracked and sent back to the ad platforms, so bidding learns from revenue.
Landing page strategy
Page recommendations that match message to search intent and are judged on lead quality as well as conversion rate.
Growth audits
A full review of your paid acquisition to find leakage, missed opportunities and quick wins.
Google Ads questions
What minimum budget do you recommend for B2B Google Ads?
We typically recommend at least $3,500 per month in media spend so the account gathers enough conversion data to optimize. The right number depends on your cost per click, sales cycle and competition, and we give a specific recommendation after the audit.
Do you use Performance Max for lead generation?
Only when the account has reliable offline conversion data and brand exclusions in place. Without those, Performance Max tends to chase cheap, low quality leads. We test it against Search with clear guardrails rather than switching it on by default.
How do you measure lead quality, not just lead volume?
We connect your CRM to Google Ads and report on qualified leads, opportunities and pipeline by campaign and keyword. Cost per qualified lead and cost per opportunity are the numbers we manage to.
Other platforms we manage
Get a free Google Ads audit
We review your account structure, tracking and targeting, then show you where budget is being wasted and what to fix first.