About
We pick the right buyers out of the crowd
A tweezer picks one specific thing out of many. That is the whole idea behind the agency: paid media that reaches the few companies worth reaching, and leaves the rest of the crowd alone.
Nine years inside ad accounts
Digital Tweezer was founded by Felippe Guerra, a PPC specialist with nine years in paid media.
Before launching the agency, Felippe spent three years managing paid acquisition across nine SaaS products under a major U.S.-based tech holding company. That meant running several products at once, each at a different growth stage, each with its own budget, funnel and target customer.
Since then the work has covered SaaS, cybersecurity, tech and B2B service companies in the US, Canada and Europe, with more than $14 million in ad spend managed so far for 80+ clients across the globe.
The lesson that carried through all of it: most wasted ad spend is a targeting problem. Fix who sees the ad and what the platform learns from, and the rest gets much easier.
How we work
Precision before scale
We first make sure budget reaches the right companies and roles. Only then do we spend more.
Pipeline is the scoreboard
Clicks and form fills are inputs. We report on qualified leads, opportunities and acquisition cost.
Plain, regular communication
Bi-weekly reports, live dashboards and direct answers about what is working and what is not.
No lock-in
No long-term contracts. The work has to keep earning its place in your budget.
Some of the brands we've run paid media for
- Aurea Software
- AlertFind
- GoAnywhere
- BitBox
See where your ad budget is leaking
Book a free growth audit. We review your accounts, tracking and targeting, then show you what to fix first.