Google Ads management
Capture buyers while they are searching for what you sell. Search, Performance Max, YouTube and Demand Gen, built around qualified leads instead of raw form fills.
How we run Google AdsPaid search and paid social for B2B
Profitable B2B lead generation powered byprecision ads
We handpick your ideal buyers out of the crowd. Precise targeting across Google, Microsoft, LinkedIn and Meta puts every dollar in front of the companies most likely to become pipeline, and nowhere else.
9 years running paid media for SaaS, cybersecurity, tech and B2B service companies across the US, Canada and Europe.
- Ad spend managed so far
- $14M+
- Clients served across the globe
- 80+
- Running paid media
- 9 yrs
- Proven, trackable revenue for our clients, and counting
- $163M+
Finding the right buyers in a crowded market
A tweezer picks one specific thing out of many. We apply the same idea to your ad accounts: reach the companies and roles that fit your ideal customer, and keep everyone else out of your budget.
Firmographic and role targeting
Company size, industry, job function and seniority, using LinkedIn data on LinkedIn and Microsoft and first-party lists on Google and Meta.
Intent-based targeting
Keywords and audiences built around people actively researching a solution like yours, with search terms reviewed continually to keep irrelevant queries out.
First-party data and lookalikes
Your best customers and qualified leads become the seed audiences and the conversion signals, so each platform learns to find more of the same.
“Digital Tweezer's targeting precision reduced our cost per qualified lead by 41% in just two months, while simultaneously increasing our demo booking rate.”
Some of the brands we've run paid media for
- Aurea Software
- AlertFind
- GoAnywhere
- BitBox
Many platforms, one goal: qualified pipeline
We manage paid search and paid social as one system, and move budget to wherever a qualified lead costs least.
Included in every engagement
Conversion tracking and CRM feedback
Every stage from first click to closed deal is tracked and sent back to the ad platforms, so bidding learns from revenue.
Landing page strategy
Page recommendations that match message to search intent and are judged on lead quality as well as conversion rate.
Growth audits
A full review of your paid acquisition to find leakage, missed opportunities and quick wins.
Nine years in-house and agency-side
Felippe has spent nine years in paid media, working in-house at software companies and at large marketing agencies in Canada and the United States. In-house, he ran paid acquisition for nine SaaS products under a major U.S. tech holding company. Across both, he has served 80+ clients in SaaS, cybersecurity, tech, e-commerce and B2B services.
“I treat every client's budget as if it were my own money being invested.”
- In-house at software companies
- Agency-side in Canada and the US
- $14M+ in ad spend managed so far
- 80+ clients served across the globe
- US, Canada and Europe
- Optimization tied to pipeline, not clicks
Why work with Digital Tweezer
Senior hands on your account, a plan built for how your buyers actually search, and reporting you can take to your sales team.
- Free PPC growth audit
- A lead generation plan built for your market
- No long-term contracts
- Transparent reporting tied to pipeline
- Direct access to PPC experts
- Quality of leads over quantity
Proven where B2B leads are hardest to win
Long sales cycles, buying committees and some of the most expensive clicks in paid media. This is where we've spent nine years, for companies across the US, Canada and Europe.
- United States
- Canada
- Europe
SaaS & Tech
Paid acquisition for nine SaaS products, including CloudFix, Aurea Software and AlertFind. Trials, demos and pipeline, not vanity signups.
How we win hereCybersecurity
Security and compliance buyers reached on Google, Microsoft and LinkedIn, for brands including GoAnywhere and BitBox. Precise targeting where every irrelevant click is expensive.
How we win hereB2B Services
Lead generation for B2B suppliers and platforms, from marina equipment to real estate technology, including DockBoxes and MyRealPage. Judged on sales conversations, not form fills.
How we win hereReal clients, in their own words
Unscripted video feedback from business owners we run paid media for.
1 / 3
Frequently asked questions
The questions we hear most before a first call.
What minimum ad budget do you recommend?
For B2B lead generation we typically recommend a minimum of $3,500 per month in media spend, which is enough to generate meaningful data and results. The right figure varies with your industry, competition and audience, and we give a specific recommendation in the first consultation.
Which platforms do you manage?
Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads. Most engagements start with the one or two platforms where your buyers show the clearest intent, then expand once those are efficient.
How do you make sure leads are qualified, not just cheap?
We connect your CRM to the ad platforms and optimize toward qualified leads, opportunities and pipeline. Targeting, ad copy and forms are all designed to attract your ideal customer profile and discourage everyone else.
Can you help us scale once we find profitable channels?
Yes. Scalability is built into the account structure from day one. Once profitable segments are identified we expand methodically with gradual budget increases, adjacent keywords, new ad variations and controlled audience broadening, while keeping acquisition cost inside your target.
What reporting and communication can we expect?
You get bi-weekly performance reports with clear metrics tied to your business goals, covering both leading indicators such as clicks and conversions and lagging indicators such as lead quality and pipeline. You also get regular check-ins, view access to live dashboards and support when something urgent comes up.
Let's talk about your pipeline
Tell us where you are today. We'll come back with a free audit of your paid acquisition and a clear view of what to fix first.